Because form follows function
Media ConneXion is a new service from the alfa group that allows media of all types to be created and published to digital mobile apps without the need to invest in costly software and infrastructure projects. Media ConneXion lives in the cloud and operates on standard mobile devices. Better still, after a small initial set up fee, you pay for it on a monthly basis, much as you would do with a mobile phone contract.
Why do we need it?
In today’s multi-media world, where news, information and entertainment is readily available often at no charge, traditional publishers such as newspapers and magazines are struggling to balance investment in content with the huge costs associated with printing and distributing a paper product.